Jason Goldberg: Relatable Man, Timely Wisdom, Infectious Personality

by Kenneth Rayman on December 12, 2018
Returning from Tallinn, I wanted to find ways to stay connected to the Mindvalley Tribe and those that I resonated with. I became Facebook Friends with several people and if I was added by someone with mutual MVU friends yet didn’t meet them personally, I still felt like there was that common bond where interests met if we chose to reach out to other. I even became Facebook Friends with a couple of the coaches and followed others on their social media. One such coach was the host of the first day who set the tone for me, as I found myself wondering if I’d get anything out of the sessions on coaching while at the conference, Jason Goldberg.

When I found Jason’s group online, I still was hesitant because I, at that time, knew that I wasn’t wanting to be a coach so what would I be able to bring out of the group that could help me either in my job at the time or my aspirations of being a travel/personal growth writer/speaker. His group was a “solo” live thread and I thought “how was there any engagement here?” But from the first live video that I was able to catch, Jason put on a clinic on how to handle Facebook Live. I’d seen so many people butcher the medium and had turned off notifications from the people who went live all the time for no other reason but that it was there. Jason would engage the video with his trademark fun attitude and greet the people who came in as he introduced what had crossed his mind that morning or afternoon, or that he was working on that sparked an idea for his own Tribe to hear. He would then give a heartfelt message that would be either on a coaching concept or life concept that could apply. I was shocked that some of his coaching concepts rang bells in my mind due to my inability yet to adapt coaching principles to my own goals. He would then check in with the people that were watching to see if he was making sense with them or if it was needing further explanation before continuing to another concept related to the first and then check in again before ending the live. I was amazed at how even after the live ended though, he would continue to engage the group that left comments about what stuck or didn’t.

There’s been some times where he’s done daily “transmissions” (as he calls them) and others when a few days go in between but most, if not all, have something that have helped me either pipe back up with enthusiasm, ideas for writing or practical tips to remember or ruminate on as I go about my day. Most of all, just like in Tallinn, he was relatable in that his humor made him approachable. There were many times where I’d have to wait for the end to write a comment because I couldn’t type that fast to be able to be in context with what sparked the light bulb moment live but each time, there’d be a response and a “reaction” from him.

As the messages he delivered made more and more light bulbs go off I began to look forward to the notification, “Jason Goldberg is live now in Go Behind The Scenes of Building a “Competition-Proof” Biz with JG,” then one transmission hit me in the heart. Jason went live in his Vegas hotel room and you could tell something had “made a mark.” He started talking about the need to show up in the world and be our unique selves and share our gifts before turning his camera around to show that his room window overlooked the concert area of the Mandalay Bay shooting massacre. He said, “People who are lit up in this world, do not do things that hurt other people. People who feel like they have a real purpose in this world want to contribute to people around them and make their lives better, not worse.” He asked us to start being visible to others with our messages so that we might make connections to people who are in what he called “personal purgatory” so that people know struggles do exist for others as well, but that they are only a minute in the macro of life. He prefaced it with the difference between severe mental health, like the gunman in the massacre, and the person who believes that the options are exhausted. His supporting example was to tell the story of a suicide at a hotel where he attended a mastermind that put a stop to the meeting when they realized that the loud crash they had just heard was someone hitting the ground after a 7 story jump. He told the group, “beyond our business practices, remember our service is needed in the world because of people who think everything is beyond them, that their best option is to jump, please remember why we’re doing this, so that these types of things happen far less often.” He ended by asking us to pledge to being 5% more visible (like his own 5% more joy principle) that day. I felt my eyes get hot with tears from his message and the story because of my own history of mental anguish; those words have stuck with me to this day.

Recently, he addressed the visibility from the perspective of the medium of video, itself, when he gave us a lesson on the “qualities” of the person who’s good with medium, saying there is a lot of misconception of what makes someone “good.” I thought about how GaryVee says that everyone thinks they have be on video because everyone else is, as bad strategy if it isn’t your talent from a self-awareness perspective. Jason, though, took a different route. Instead of talent being a factor, “are you lit up about what you’re on video talking about?” There is no one quality that someone has to make them good on video, not looks, not followers, not charisma, etc. He says, “If you’re not good on video talking about something maybe you’re not truly lit up by the subject. If you’re truly lit up you won’t worry about the message or the delivery,” in other words, your message will just flow naturally. He followed this up with discussing why everyone hates the Live feature on Facebook and Instagram from a viewership aspect, because people don’t know how to use it properly and abuse it so when we get that notification, we normally immediately discard it unless we know they are good at delivery.

The latest nugget of wisdom was that the need for certainty will kill any growth. He says, “Certainty doesn’t exist! It boils down to your creativity, resourcefulness, and resilience when you make commitments.” But as I’ve learned through coaching, growth, and recent experience, your brain immediately defaults into safety mode, because of it’s primal function to keep you alive and it will request certainty for outcomes of the actions you take. Jason goes further though, “Whatever you fear losing, you have the capability to access right now but your brain’s need for certainty clouds that path to possibility.”

Jason’s brand of heartfelt advice and strategy coupled with his upbeat personality gives you the tools to make critical connections with what you already know and, if you’re willing (as in the need for certainty), act on it. He often inspires me with his coaching even when his advice doesn’t necessarily contextually pertain to me, because of that personality. I found myself wanting to follow his infectious attitude and message of bringing 5% more joy into the situation, in Tallinn, and found a source of thought-provoking, often timely, advice that I could follow or get inspired by almost daily.

Download his guide to Being Competition Proof and join the group yourself!